GEO (Generative Engine Optimisation)
Making your content clear, accurate and well-structured so AI answer tools can understand it and may reference it in their answers.
Growth Terms, Explained Simply.
Short, plain-language definitions of the terms you will hear when working on organic growth.
Terms
Meta description
A short summary of a page that can appear under its title in search results.
Organic traffic
Visitors who arrive at your website from unpaid search results.
SEO (Search Engine Optimisation)
The practice of improving a website so that search engines can understand it and people searching for what you offer find it.
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