Glossary

GEO (Generative Engine Optimisation)

Updated 17 October 2026

Making your content clear, accurate and well-structured so AI answer tools can understand it and may reference it in their answers. It builds on good SEO rather than replacing it, and no tool can guarantee a mention.

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Meta descriptionA short summary of a page that can appear under its title in search results. It does not directly raise ran…
Organic trafficVisitors who arrive at your website from unpaid search results. Unlike paid traffic, it does not stop the m…
SEO (Search Engine Optimisation)The practice of improving a website so that search engines can understand it and people searching for what…

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