E-commerce & Consumer Brands
Illustrative example: an online store
- The challenge
- The store depended heavily on paid ads, which made sales expensive and unpredictable from month to month.
- The approach
- Improve category and product pages, fix site speed problems, and add buying guides that answer the questions shoppers ask before they buy.
- What we delivered
- Category page optimisation\nProduct page templates\nBuying guides\nSite speed fixes
- Starting point and measurement
- Illustrative example: in a real study this describes the starting point and how it was measured. Measurement period: Illustrative example: no real measurement period.